We analyze content that you send us and return a personality profile of the author. The service infers personality characteristics based on three models - Big Five, Needs and Values:-
Describes which aspects of a product will resonate with a person. The model includes twelve characteristic needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.
Values describe motivating factors that influence a person's decision making. The model includes five values: Self-transcendence / Helping others, Conservation / Tradition, Hedonism / Taking pleasure in life, Self-enhancement / Achieving success, and Open to change / Excitement.